Reverse Budgeting: A strategy to spend more, without guilt

You’re walking around the local mall and notice Lululemon just released a new seasonal color of your favorite shirt. You immediately start justifying why you need it - the other colors you have are getting worn out, you will be excited to continue hitting the gym with a new fit, etc. You take a peek at the price tag and realize inflation is impacting gym shirts (that were already selling at a premium) too. Regardless, you’re “financially stable” and therefore decide to make the purchase. At the same time, there is a slight sense of guilt or buyer’s remorse - did I really need another $100 gym shirt? Compounding this feeling is the fact it’s not the first purchase you made at the mall today or even this week - in other words, this happens often. You’re making a lot of money and spending a decent amount too. In reality, this emotion is stemming from a lack of clarity on total spending and no solid plan for the future. A solution to alleviate this unfulfilled state is called Reverse Budgeting. See below for a step by step process on how to implement, so you can embrace impulse purchases that otherwise bring you joy.


Step 1 - Create goals that embody your values and beliefs.

  • Have an open/honest conversation and reflect about what’s most important to you.

    • Do you care about retiring early?

    • How about traveling - is this something you prioritize now or in the future?

    • If you have kids, how do you feel about college savings?

    • Do you want to own a second or third home?

Step 2 - Develop a savings plan to bring your goals to life.

  • Open different types of accounts for each goal and utilize available tax benefits to our advantage.

    • For example:

      • College - 529 plan

      • Retirement - 401k, (Roth) IRA, HSA

      • 2nd Home - Brokerage

  • Schedule automatic monthly transfers (savings) to each account.

    • Using a present value of money calculation we estimate how much you need to save to hit targets for each goal (incorporating compounding interest).

  • Invest the savings according to your risk tolerance and time horizon, so balances grow efficiently over time - accelerating our progress.

  • Monitor the plan and fine tune over time, if needed.

Step 3 - Exercise the fun part.

  • Spend any money that is left over if/when the opportunity comes up!


The end result… It is now virtually impossible to feel guilty when you indulge in a spontaneous purchase. You’ve done the work to put together a thought out plan that gives you confidence in reaching your mid/long term goals. More importantly, you know these goals embody your core values and beliefs. The next time you are strolling through the mall, browsing a popular social media brand’s website or thinking about what cut of steak to buy at Whole Foods - you don’t have to overthink it. You can spend more of your money now and feel good about it too - goodbye buyer’s remorse.

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